The concept of entrepreneurial intensity captures how entrepreneurship fluctuates by degree and frequency, and how it applies to personal well-being, organizational performance, and the quality of societal life Morris develops his ideas by challenging the 13 leading myths about entrepreneurship while integrating many diverse perspectives ожчсд on them Readers will find in the EI concept a new way of examining and understanding the entrepreneurial process and strategies for fostering entrepreneurship Rigorously grounded in research, this book is an important resource for the academic community and for business professionals.  BodenscISBN 0899309755.